Overall, gum will register muted constant value growth over the forecast period, with only marginal volume growth for chewing gum and volume decline for bubble gum. Consumers will increasingly opt for other snacks, which are perceived as healthier and not as bad for the environment.
For gum to sustain a long-term future, innovation is badly needed. While there has been an emphasis on reduced sugar and sugar free – many of these contain artificial additives.
Chewing gum is expected to fare better than bubble gum, as chewing gum is often promoted as being beneficial for dental health, particularly sugar-free versions, and a major reason for the ongoing bubble gum decline is the general negative perception of sugar-rich products. Chewing gum brands are jumping on the opportunity, diversifying their offerings to include fruity, child-friendly flavours, in order to tempt children away from high-sugar bubble gum to healthier alternatives.
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Understand the latest market trends and future growth opportunities for the Gum industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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