Following a slight upturn in 2025, the gum market in Thailand is projected to experience a flat performance in retail volume terms over the forecast period, driven by its declining popularity across all age groups. Adult consumers, who once turned to gum for freshening their breath, are instead, increasingly choosing standard mints and medicated confectionery.
With gum continuing to face a stagnant demand, introducing crossover products through brand collaborations is expected to play a vital role in reigniting interest and expanding the customer base. For instance, Lotte Group's recent collaboration with Osotspa Co Ltd’s M-150, Thailand’s leading energy drink brand, led to the launch of Lotte Mixed Fruits Flavour Chewing Gum (M-150®) in December 2023.
Rising consumer interest in healthier, functional products is expected to drive innovation in the gum market over the forecast period. Health and wellness have become pivotal drivers of growth across various snacking categories in Thailand, with consumers placing a greater emphasis on the nutritional content of the products they choose.
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Understand the latest market trends and future growth opportunities for the Gum industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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