Gum will continue to face its structural challenges over the forecast period, due to its increasingly outdated and unhealthy image, along with the fact it is not an environmentally friendly product. We do not expect to see this situation to resolve – in fact, it is more likely that competition will grow from other areas, such as mints.
Gum has an overall limited appeal in Indonesia, with sluggish sales, and little investment from players. Therefore, we do not expect any major innovations in the modernisation of gum, or its packaging.
Gum would benefit from stronger developments in distribution channels. For example, with there being a wider variety of gum available via online channels, as noted.
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Understand the latest market trends and future growth opportunities for the Gum industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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