The market for chewing gum in Lithuania is expected to register a flat performance in retail volume terms over the forecast period. The category is already at its maturity stage, especially in terms of chewing gums with breath-refreshing properties, with few opportunities to increase consumption.
Bubble gum has a negative reputation among parents, not least due to its high-sugar content. In addition, blowing bubbles is no longer considered socially acceptable and as a result, bubble gum is thus losing out to other sweet treats for children, such as chews and gummies.
Moving forward, the repositioning of gum in line with emerging consumer health trends could help rebuild momentum. This includes the use of more ‘natural’ sweeteners such as xylitol, a greater focus on the use of these products as part of a dental hygiene routine or the use of other natural functional ingredients such as caffeine or CBD.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Gum industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!