The market for gum in Greece is expected to continue its downward trend over the forecast period. Such products are becoming less popular with consumers, due to shifting attitudes and a decline in the number of impulse purchases.
In contrast to wider European trends, Greece has been relatively slow in adopting sustainable packaging practices, especially within chewing gum. However, the market has started to witness promising shifts in this direction, as exemplified by Mentos gum from Perfetti Van Melle Hellas, which benefits from an innovative new packaging design.
The competitive landscape of chewing gum in Greece is undergoing significant consolidation, following the acquisition by Perfetti Van Melle of Mondelez International’s gum business in the US, Canada and Europe in October 2023. The acquisition included iconic brands Trident, Dentyne, Bubbaloo and Bubblicious, and bolstered the company’s position as the market leader within the Greek market,.
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Understand the latest market trends and future growth opportunities for the Gum industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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