Busier lifestyles, on-the-go snacking and an increase in social activities are likely to encourage consumers to continue using gum as a way to maintain fresh breath between teeth brushing. Sugar-free chewing gum, which saw rapid expansion during the review period, is set to continue to be the driving force of category growth.
More positively, Turkey’s large young population provides good opportunities for gum consumption. The Turkish Statistical Institute (TÜIK) states that 15-24-years-olds account for a double-digit share of the population, and Turkey is set remain the European market with the youngest population.
Health and wellness trends are fast becoming a means for companies to create new roles for chewing gum beyond breath freshening. In particular, variants fortified with added vitamins, protein and prebiotics, as well as products containing all-natural ingredients and other launches along these lines can be expected on retailers’ shelves over the forecast period.
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Understand the latest market trends and future growth opportunities for the Gum industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This report originates from Passport, our Gum research and analysis database.
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