Recent acquisitions will continue to have a ripple effect over the forecast period. Notably, as seen with the rise of Chupa Chups Portugal Lda, following the acquisition of Mondelez brands by Chupa Chups Perfetti Van Melle.
Whilst gum is expected to return to stronger sales over the forecast period, the category will continue to face challenges. Specifically, health and wellness trends will continue to highlight the negative image of gum – especially so in the context of high-sugar gum.
In light of the challenges faced by gum, innovation in the category becomes even more important to boost product image. While sustainability and health and wellbeing trends are slower to take off in gum than seen in many other categories, we still expect some gradual developments in these areas.
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Understand the latest market trends and future growth opportunities for the Gum industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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