Gum volume sales are predicted to remain stable over the forecast period. Chewing gum will continue to generate the bulk of volume sales due to the popularity of sugar free gum which aligns with the prominent health and wellness trend in Austria.
It is likely that local consumers will become more aware of the microplastic content in many chewing gum products, whilst the interest in and demand for sustainable products is also likely to increase. In line with the overall trend towards plant-based, vegan and more sustainable products in snacks, plant-based chewing gum is likely to become more popular with consumers.
Supermarkets will continue to represent the major retail channel for chewing gum over the forecast period. Consumers will continue to purchase chewing gum at leading supermarket retailer’s chains including Spar and Billa where chewing gum is mainly sold at the checkout.
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Understand the latest market trends and future growth opportunities for the Gum industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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