The concept of plastic-free and natural could be a way forward for innovation in chewing gum. Tru Gum, which has seen much success in Denmark, suggests a route for innovation, though its distribution in Norway is still only moderate.
There is a shifting perception of sweeteners in Norway which could negatively impact the sales of gum. Towards the end of the review period the WHO published a report stating that the sweetener aspartame could potentially be carcinogenic.
With little innovation in the category and limited health claims and innovative fortification, medicated confectionery and mints, which are experiencing increased innovation, are a potential threat to gum for the forecast period. Unless investment in innovation in gum picks up dramatically, the overall category is set to decline in both retail volume and current value terms during the early part of the forecast period and will only achieve marginally positive growth in terms of volume sales by the end.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Gum industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!