While the gum category is expected to continue witnessing a decline in value growth over the forecast period, the rate is projected to be less dramatic compared to the review period. This slowdown will likely be driven by an anticipated moderation in unit price increases.
Functional benefits are likely to remain paramount for gum manufacturers. However, introducing novel flavours or formats may be crucial to revitalise the category.
The retail landscape for gum is expected to witness a rise in sales through convenience stores, forecourt retailers, and fixed-price stores like Dollarama. Increased mobility, driven by factors like growing socialisation, a return to office environments, and more frequent road trips, is expected to continue.
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Understand the latest market trends and future growth opportunities for the Gum industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Gum
This report originates from Passport, our Gum research and analysis database.
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