The market for gum in Egypt is expected to witnessed steady growth in retail volume terms during the review period. Besides a growing population, this will be partly due to the stabilisation of retail prices, thanks to the impact of economic reforms, and an increase in availability of imported gum, following recent supply chain disruptions.
Cadbury Egypt Group For Foods Industries Co will continue to dominate the market for gum during the forecast period. The player’s strong lead in the category stems from its large portfolio of brands, including Chiclets, Clorets and Trident, which span a variety of price points and are distributed in all trade channels.
A large segment of the population in Egypt remains loyal to traditional dry Arabic chewing gum, as exemplified by the Samara brand. This is especially popular amongst older generations, although it is also purchased by low-income consumers of all ages, due to its affordable prices.
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Understand the latest market trends and future growth opportunities for the Gum industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
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This report originates from Passport, our Gum research and analysis database.
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