As sugar-free gum becomes the norm in chewing gum consumer demand is likely to become more sophisticated. In tandem, brands will need to provide more benefits in addition to the sugar-free proposition.
The growing relevance of out-of-home consumption and busy lifestyles will have a positive influence on chewing gum over forecast period. Higher purchasing power will support impulse purchases on the go as consumers are more willing to buy additional snacks.
Bubble gum is likely to keep suffering from competition in chewing gum and mints. Indeed, the category’s perception in terms of health and wellness is set to remain negative.
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Understand the latest market trends and future growth opportunities for the Gum industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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