In terms of sustainability outcomes, gum is not as well-developed as other snack categories. However, this does not indicate a lack of opportunity, rather this could be a feature to set a brand apart and incentivise support from consumers amid a predicted flat performance by gum over the forecast period.
With consumer interest in chewing gum waning in Australia, brands need to develop new solutions to encourage greater uptake. One strategy is greater experimentation with flavours to create unique products.
The recent rise in vaping among local consumers has raised concerns over the impact of this habit on health, especially among younger Australians. As a result, the local population is becoming increasingly aware of the potential impact of regular vaping on general wellbeing with the government also taking stronger measures against the use of e-vapour products through regulation and campaigning.
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Understand the latest market trends and future growth opportunities for the Gum industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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