Gum is anticipated to see rising retail volume and current value sales over the forecast period, reversing the weak performance trends recorded during the review period which resulted from poor economic conditions. As Nigeria’s economy recovers, disposable incomes will increase and gum should expand.
As urbanisation continues gum sales will improve over the forecast period, partly thanks to increased congestion in urban area. Such congestion tends to leave many consumers stuck in traffic for long periods, prompting gum-chewing habits in order to stay alert.
Chewing gum continue to drive overall gum sales during the forecast period, with it being the largest subcategory as well as the fastest riser. Gum consumption is largely driven by teenagers and those in their 20s who are seeking the breath-freshening and pro-dental-hygiene functionality provided by various chewing gum options.
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Understand the latest market trends and future growth opportunities for the Gum industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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