Despite projected incremental retail volume growth, the overall demand for gum is not expected to fully recover to the 2019 pre-pandemic level by the end of the forecast period. This reflects the need for gum players to turn their focus towards benefits beyond fresh breath to drive long-term growth prospects.
Health considerations are anticipated to have a stronger negative impact on gum. To rejuvenate the category, players are expected to invest in the differentiation of products by making specific value claims.
Colombian consumers’ return to on-the-go lifestyles in the post-pandemic period is also inspiring packaging trends in gum. For example, smaller formats are better suited to on-the-go consumption.
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Understand the latest market trends and future growth opportunities for the Gum industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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