In baked goods in Argentina artisanal offerings continue to attract attention in 2023, and this trend is set to persist throughout the forecast period. Unpackaged leavened bread remains a bastion of tradition and affordability, significantly contributing to the strong foothold of artisanal brands.
Unpackaged pastries is bracing for a moderate upswing in terms of retail volume over the forecast period, with growth curbed by evolving health and wellness trends that adversely affect demand. Bakeries, adapting to this shift, are set to innovate and market new health-oriented products, including vegan options, to revitalise consumer interest and spur sales.
The trajectory for baked goods sales via foodservice channels is set to align with pre-pandemic volumes by 2024. Post-2021's surge, recovery rates have tempered due to a difficult economic landscape.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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