Ferrero SpA’s frozen Nutella Croissants are cited as a product to watch over the forecast period. The new croissants feature a dough prepared with fresh sourdough, designed to ensure the right balance with the Nutella filling through a technological production process that involves leavening for over 100 minutes.
Unpackaged leavened bread, a traditional Italian food, has seen a two-year period, 2023 and 2024, in which it recorded a drop in consumption in volume terms. The price increases seen, due to both inflation and the lower availability of wheat, forced some Italians to change their buying habits, thus many people purchase a smaller quantity of bread to avoid waste and to save some money, while others have shifted to packaged products which have a longer shelf life and can be conveniently stored without affecting the consistency for several days.
We expect ongoing innovations in packaged cakes based on health and wellness trends. Indeed, players in this space are defining clear goals to combine wellness and indulgence, without compromising of taste.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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