Retail volume sales of baked goods are expected to decline slightly over the forecast period, as the high cost of living continues to place pressure on household budgets. This will cause Czechs to trade down to cheaper brands and products, including private label.
The increased prevalence of snacking in the Czech Republic will aid sales of certain types of baked goods during the forecast period, especially those that can serve as replacements for meals. Pastries, in particular, have the potential to see more favourable sales, with savoury and sweet varieties being increasingly eaten for breakfast, lunch or as a snack.
New technologies in the production of baked goods, particularly in the field of dough maturation, are bringing new types of products to the market. One type of bread that is growing in popularity is sourdough, which is fermented with a combination of yeast and bacteria, which gives it a chewy texture.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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