The increasing health consciousness of consumers in Spain and their dietary concerns will continue to drive the shift towards healthier baked goods, such as whole-grain varieties and products with a low sugar and salt content. This trend is particularly evident among young adults and parents who are increasingly replacing traditional bocadillos (sandwiches made with baguette-like bread) consumed for dinner or throughout the day with healthier alternatives like wraps made with tortillas (flat bread).
Companies are expected to become increasingly focused on improving their manufacturing processes to be more economical and more sustainable. With this in mind, companies are expected to prioritise packaging innovations to help reduce waste and carbon emissions.
The ongoing healthy food eating is expected to continue influencing purchasing decisions in the market, as more consumers show an interest in low-sugar, low-salt, and gluten-free products. However, companies are also striving to cater to various consumer preferences such as by combining indulgence with health, or convenience with health.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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