A significant trend in the baked goods industry is the emphasis on domestic origin and ingredients. For instance, Pågen introduced Mera Toast, a toast with thicker slices, marketed to provide an extra filling for each sandwich, making it suitable for a quick and satisfying meal.
In a competitive environment, new product development with trendy features is a strong strategy. The use of Nordic superfood oats is a prominent ingredient in new product development.
Sustainability and responsibility are expected to be significant trends over the forecast period. For instance, Pågen is committed to recycling and promises to recycle 100% of their bread.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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