Bread is a traditional and common part of daily diet and as such, bread, and in particular unpackaged leavened bread will continue to be in demand. Continuing population growth will also support volume sales.
Packaged cake will register volume growth over the forecast period. Competition will increase as a mix of local and global brands vie for value share.
The health and wellness trend will have an influence on baked goods over the forecast period. This will be particularly evident in bread, where consumers will show a growing preference for healthier and high-fibre alternatives such as wholegrain and multigrain products, as well as gluten-free bread.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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