With improvements in the economy and global supply chain, and a stabilising exchange rate, the performance of baked goods is expected to improve over the forecast period as products become more affordable. Population growth will also drive sales since bread is a key staple, and pastries and cakes are popular on-the-go snack choices for urban commuters.
The general switch to packaged/industrial baked goods will be sustained by the growing desire for convenience and variety among Nigerian local consumers. New launches, particularly of healthier products, will bolster demand for packaged baked goods and increase price competition and marketing campaigns, and leading producers will expand their distribution networks.
Overall performance will be driven by the largest categories of bread and pastries, both of which are considered essential. These categories will benefit from growing population and urbanisation, as well as increasing competition, which will spur innovation.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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