Artisanal baked goods hold considerable value share within baked goods in the United Arab Emirates. Many local consumers still prefer to purchase unpackaged baked goods through specialist bakers, as they perceive the products from these outlets to offer high-quality and unique bread, pastries, and desserts.
Local consumers increasingly prefer to purchase their groceries through online platforms. Given that many of them have resumed busy schedules, e-commerce is a convenient way to purchase a range of products (with the channel receiving the majority of freshly produced packaged breads and pastries on a regular basis).
Local consumers are increasingly shifting towards plant-based eating habits, a trend that is also evident in baked goods. The evolving plant-based trend presents both challenges and opportunities for baked goods producers.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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