Baked goods has witnessed innovation throughout the years with products offering lower levels of sugar, fat, and other ingredients per serving. These products are already well-established in the local market and with the new legislation regarding wholegrains, the search for healthier options is likely to gain momentum.
An established passion, a hobby acquired during the pandemic, or a business choice, the market for artisanal bread and bakeries in general continues to thrive in Brazil. From ordinary Brazilians to well-known figures frequently featured in the media, artisanal baked goods dominate value sales and continue to rise.
Baked goods extends beyond high-end artisanal bakers, as the tradition of preparing and selling these products is often carried out by individual micro-entrepreneurs who, through their production, promote the consumption of higher-quality options in more peripheral regions. Sales via specialist bakers in Brazil, particularly for artisanal baked goods, continues to grow.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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