Over the forecast period, tortillas (flat bread) will continue to be the most popular and affordable format of baked goods in Mexico. However, this format is mature due to its importance to the local diet, including among Mexico’s poorer rural communities.
Changes in consumption habits in Mexico, including the adoption of healthier lifestyles, are expected to have important implications for baked goods in the short term. Both category players and retailers are expected to adapt to changes in consumers habits and taste preferences, by offering high fibre or reduced salt alternatives, to revitalise interest and boost sales.
Grupo Bimbo is likely to retain its overall leadership of baked goods in Mexico due to its dominance of packaged leavened bread, packaged pastries, packaged cakes and packaged flat bread, with no major changes expected in the short term.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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