Retail sales of baked goods will continue to expand in volume terms during the five years to 2028, with the rate of growth expected to accelerate as the forecast period progresses. Products offering greater convenience, such as packaged leavened bread, will see particularly strong growth, fuelled by the adoption of busier, urban lifestyles.
In bread and pastries, continuous innovation by the leading players is also expected to contribute to growth over the forecast period. The Italian Baker Sdn Bhd, for example, is expected to continue to launch new variants that offer Malaysians better value-for-money, as well as those with extra ingredients, such as raisins and walnuts, as it targets consumers’ growing interest in healthy and novel flavours.
Frozen baked goods are expected to see an improved performance over the forecast period, as consumers increasing demand low-cost convenience foods that are quick and easy to prepare. As a result, frozen baked goods have the potential to become go-to options for breakfast and supper at home.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!