Economic uncertainty is expected to have a strong impact on the market over the forecast period. Prices are continuing to rise, with an increase in supervised prices of bread in May 2023.
While consumers have always prioritised health and wellness, the pandemic has intensified this focus. Given the risk posed by obesity and other health conditions when faced with COVID-19, many people shifted to trying to eat more healthily, and as a result, baked goods with a healthier positioning will win value share over the forecast period.
In August 2022, Bonjour extended the range of the market for prepared baked goods to bake at home. The company launched bread, cakes, rugelach and more, as it looked to tap into the growing trend for baking at home.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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