The healthy eating trend, which discourages the consumption of “empty calories”, will likely have a negative impact on retail volume sales of packaged leavened bread, frozen baked goods, packaged pastries and packaged cakes over the forecast period. As consumers become better informed about the nutritional values of the bread they buy they are likely to become more inclined to opt for healthier and often more premium alternatives.
Norway has seen a substantial rise in demand for artisanal, locally sourced and heritage products in many industries, including packaged food. This trend has been particularly apparent in baked goods, where bakeries have enjoyed rising sales despite intense competition from the leading retailers.
Supermarkets, discounters and bakeries (food/drink/tobacco specialists) will continue to dominate sales over the forecast period with these channels offering a wide range of choice including economy options as well as premium lines. Despite this, retail e-commerce is expected to win further share over the forecast period as consumers become increasingly attracted to the idea of shopping from the comfort of their home.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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