The forecast period is anticipated to witness the sustained decline in the volume of unpackaged bread, driven by factors such as safety concerns associated with the lack of packaging and its perceived health drawbacks, particularly the prevalence of cheaper varieties made with white flour. Despite the ongoing trend towards replacing unpackaged bread with packaged alternatives, the dominance of unpackaged bread is expected to persist.
Baked goods in Romania is poised to remain highly fragmented during the forecast period, characterised by a multitude of producers of various scales operating at the national level, from small communities to major cities. The demand for unpackaged bread is expected to stay robust across the country due to its affordable price and the cherished freshness associated with locally baked products.
Cakes are projected to maintain their significance in baked goods, holding the second-largest share after bread. The enduring tradition of cake consumption and home preparation, particularly during holidays such as Easter and Christmas, contributes to the continued importance of this category.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!