Baked goods is set to achieve minimal retail volume growth over the forecast period, largely due to the falling population in Bosnia and Herzegovina, which will gradually reduce overall demand for this staple food. As the consumer base shrinks, so too will future volume growth potential in the baked goods category.
Consumers are seeking greater convenience when buying baked goods, and this trend will shape product developments in the upcoming period. In baked goods, frozen products are set to continue to achieve stable retail volume and steady value growth over the forecast period.
Consumer demand will remain steady in the unpackaged pastries category over the forecast period as they enjoy the tastes and freshness offered, especially by artisanal products. The category will continue to rebound following the declines seen during the COVID-19 pandemic.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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