The forecast performance of baked goods will be closely connected to the development in Ukraine. However, the Croatian market has started to respond to the situation by increasing local wheat production and looking for wheat distributors from different parts of the world.
During the pandemic, bread in plastic packaging experienced a surge in popularity due to its perceived hygiene advantages. Over the forecast period, however, rising environmental consciousness among consumers is expected to lead to a shift to fresh, unpackaged products.
The ownership of home appliances, such as bread makers, is set to increase over the forecast period as the home cooking and baking trend continues due to retail price hikes and as consumers have become more accustomed to preparing food at home. The bread baking trend is particularly popular in large urban areas, and it is growing fast in line with the acquisition of bread makers.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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