There could be further price increases across baked goods over the forecast period as baking processes are quite time and energy consuming, while they are also likely to be further impacted by electricity outages and air raids which disrupt manufacturing. Usage of alternative energy sources such as backup generators and manufacturing downtime could therefore impact the final price of baked goods products.
There have been recommendations from Ukraine’s Ministry of Health for manufacturers to decrease the salt content in their baked goods in order to help prevent the development of non-communicable diseases which account for around 80% of premature deaths in Ukraine every year. There is therefore expected to be a gradual reduction of the salt content to a level of no more than 0.
Dessert mixes is expected to remain a relatively negligible category in the Ukrainian market because of the consumption habits of locals. The category mostly consists of jelly from local manufacturers, while imported brands, like Dr Oetker, offer some pudding or ice cream mixes.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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