Affordability remains the leading consideration when making purchasing decisions for most South Africans and as wheat prices have increased, they have been forced to replace bread with more affordable staple foods such as rice or maize meal. While this has resulted in retail volume declines for leavened bread, demand through the channel is expected to gradually normalise over the course of the forecast period to fully recover to pre-pandemic levels.
Packaged cakes and dessert mixes are both poised for further retail volume growth over the forecast period, due to strong innovation from major retailers’ private label lines, and the normalisation of social occasions following the pandemic.
There is likely to be growing demand for healthier versions of packaged leavened bread from discerning consumers in the coming years, in line with the strengthening health and wellness trend. Fortification, with micronutrients such as zinc and essential vitamins, is mandatory according to local legislation; however, innovation from brands generally focuses on adding specific value to packaged leavened bread through other fortifications such as protein.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Baked Goods industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!