Baked goods will register moderate constant value growth over the forecast period. Bread is one of the key staples in Serbia and this will support volume sales.
Increasing health consciousness will be particularly evident in bread, where consumers will show a growing preference for healthier and high-fibre alternatives such as wholegrain and multigrain products, as well as gluten-free bread. Further innovation in this area is expected over the forecast period, as consumers become better educated about the nutritional benefits of ingredients such as rye, buckwheat, millet, flax seeds etc.
Frozen baked goods will register the highest value growth over the forecast period and in response to the increasing interest, players will expand their ranges. As consumer lead increasingly busy lives, they will appreciate the convenience of frozen baked goods.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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