Convenience and flavour innovations will remain key drivers shaping demand for baked goods over the forecast period, driven by the busy lifestyles of local consumers who seek quick and convenient breakfast and snacking options, such as artisanal bread from bakeries as well as grab-and-go packaged bread and desserts. These shifts in consumption patterns are expected to drive the growth of similar product extensions within baked goods in the coming years.
The bakery café scene in Singapore continues to witness an influx of new establishments, giving locals an expanding array of options for artisanal baked goods. Consumers are increasingly drawn to artisanal and specialty bread and pastries, driven by the perceived higher quality, freshness and novelty they offer compared to regular packaged options.
Sustainable practices will remain an important factor for category players with initiatives such as reducing food waste and innovation around reusables, and the use of more sustainable materials. Many bakeries in Singapore, such as BreadTalk and Four Leaves, as part of corporate social responsibility and long-term sustainability commitments, attempt to avoid wastage in production and sales by donating excess bread to charity programmes such as Bread Run by Food from the Heart, which distributes the leftover bread to low-income families as well as welfare homes.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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