Over the forecast period, baked goods in Latvia is anticipated to experience a sharper decline than in 2023. The key drivers of this downturn are the changing attitudes towards carbohydrate intake among consumers, and demographic factors.
Flat bread remains a product area with potential for growth, perceived as a healthier alternative to leavened bread. Its rising popularity, bolstered by an increasing interest in global cuisines, suggests a promising future in Latvia.
Private labels, particularly those of major discounters like Lidl, are poised to capture a larger market share from branded products. Since its entry into the Latvian market in October 2021, Lidl has expanded its presence significantly, exerting competitive pressure on branded baked goods.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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