Artisanal products are the dominant choice in baked goods with no major change expected in the upcoming period. The substantial value share claimed by artisanal is due to the high consumption of unpackaged leavened bread.
E-commerce is expected to continue gaining ground over the forecast period, although penetration will be limited by the high consumption of unpackaged leavened bread sold mainly through independent bakers. The use of website and delivery partners such as Rappi are not commonly used by independent bakers because of the high costs and low profitability involved.
Frozen baked goods and frozen cakes, sweet pies and tarts will be the most dynamic categories within baked goods over the forecast period. Both categories are underdeveloped and consumption per capita is extremely low in Uruguay.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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