Despite a projected improvement in the economy it is projected that sales of baked goods will continue to struggle for growth in retail volume terms. This trend is expected to be driven by several factors, including the maturity of the category but also the rising cost of ingredients and production costs.
In Austria, the growing popularity of low-carb and high-protein diets is expected to significantly impact sales of baked goods over the forecast period. As consumers increasingly prioritise health and wellness, there is a rising demand for baked goods that align with these dietary preferences.
Over the forecast period, sustainability concerns are expected to have a significant impact on the demand for baked goods in Austria. With increasing awareness of environmental issues and a growing preference for eco-friendly products, consumers are seeking sustainable options in all aspects of their lives, including their food choices.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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