Bread is expected to maintain its dominance in the overall sales of baked goods throughout the upcoming period. As the demand for bread has reached maturity, it is anticipated that the category will only experience modest volume growth in the forecast period.
Cakes is poised to achieve positive retail volume growth over the forecast period, due to the prevailing snacking culture and consumers' desire for self-indulgence. Local producers such as Sweet Country Ltd and Barambo Ltd, together with global players like Royal Foods AD, Ferrero SpA, and Mondelez International Inc, are anticipated to capitalise on the shift towards packaged cakes.
The adoption of healthy lifestyles and curiosity for novel products, particularly among young consumers, will motivate manufacturers to develop healthier baked goods that go beyond adding extra ingredients, functional supplements and vitamins. The aim is to broaden the variety of healthy offerings in general.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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