In the forecast period nappies/diapers/pants is set to see retail volume and current value growth in Brazil, with much higher growth in value terms. Premiumisation has firmly taken root amongst Brazilians, reshaping the competitive landscape and consumer preference in significant ways.
Private label is expected to be a promising trend in nappies/diapers/pants in Brazil in the forecast period, with ample opportunities for growth amongst the Brazilian population. While private label penetration remains relatively low compared with neighbouring Latin American countries, as well as European markets, the potential for expansion is substantial.
Sustainability has emerged as a defining trend within retail hygiene in Brazil, driven by consumers’ increasing awareness of environmental issues and their desire for more eco-friendly products and practices. Today’s consumers are not only seeking products that meet their immediate needs, but also those that align with their values and beliefs, including sustainability.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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