Given an anticipated continuing declining birth rate, retail volume sales of nappies/diapers/pants in Taiwan will struggle to see any perceptible growth over the forecast period. While 2024 marks the Year of the Dragon in the zodiac calendar, which is historically associated with a spike in the number of births, this is unlikely to have any long-term impact on fertility rates in the long term.
International companies are likely to continue to dominate the market for nappies/diapers/pants over the forecast period. Given the expected decline in the birth rate, these players will focus on launching more innovative, premium products in order to offset the effects of a declining consumer base.
In addition to online blogs and forums and social media posts, which will serve to attract tech-savvy parents, in-person marketing initiatives, such as customer education strategies, or lucky draws, will be used to attract the attention of potential customers, especially those with limited purchasing power. While offline marketing activities reduced considerably during the pandemic, multiple brands are expected to invest in more promotional activities in physical channels, including postpartum care centres and gynaecology and obstetrics departments in hospitals and clinics , in order to build connections with families at the start of their parenting journey.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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