Vietnam’s birth rate declined throughout the review period with some regions of the country seeing alarmingly low birth rates. Concerned about the long-term impact of falling birth rates the government is actively looking to address the challenge of declining fertility rates through a series of supportive policies outlined in the Vietnam Population Strategy until 2030.
Absorbency and softness, so that the product is gentle on a baby’s delicate skin, will continue to be pivotal factors influencing consumer purchasing decisions when it comes to nappies/diapers/pants. As such, these issues will remain an important focus on new product development with further improvements likely to be seen in terms of the materials and designs to make them more suitable for the typically hot weather in Vietnam.
Local consumers often show strong brand loyalty, remaining dedicated to the products they are accustomed to and showing little inclination to switch to new brands unless there are distinctive promotions or standout features. The official presence of a brand on popular e-commerce platforms such as Shopee, TikTok, and Lazada, is proving key in encouraging customers to make larger purchases online.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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