According to Euromonitor International’s Economies & Consumers data, by the end of 2028, India’s population of babies/infants aged up to two years will reach 66.8 million.
While disposable alternatives are considered better from a hygiene and convenience perspective, due to sustainability concerns Indian parents are increasingly shifting to reusable/washable nappies/diapers for their babies. These products are not only environmentally friendly, but also provide parents with long-term monetary benefits.
In 2023, sales of nappies/diapers/pants through retail e-commerce accounted for 20% of overall sales of nappies/diapers/pants in India, and this distribution channel is expected to become even stronger, accounting for almost a quarter of overall sales in the next five years. This is mainly due to increased consumer comfort in shopping online, better awareness of brands and products, and the myriad discounts/promotions offered by e-commerce players.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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