Private label brand will gain further value share over the forecast period, as consumers increasingly appreciate the low cost/high quality combination. Wal-Mart is currently the main player in private label, with its Parent’s Choice brand, but other retailers could also launch private label over the forecast period.
There will be an increasing range of more specialised nappies/diapers/pants over the forecast period, such as Pampers Swaddlers, which are designed to keep skin dry for up to 12 hours, or Pamper Cruisers, which are designed to keep the baby dry, as they become more active.
In spite of rising concerns about the environment, it is unlikely that cloth nappies/diapers will grow in popularity, as in Guatemala, it is mainly poor people that use cloth versions. Higher income consumers that use cloth nappies/diapers are more likely to do so because of allergies than due to the environment.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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