The nappies/diapers/pants category is anticipated to continue its decline over the forecast period, with newborn nappies expected to experience the fastest decline due to declining birth rates. Conversely, junior nappies are forecasted to decline at a slower rate, reflecting the prolonged duration children require nappies before transitioning to other forms of hygiene.
Disposable pants emerge as the sole subcategory poised for growth in the foreseeable future, driven by their convenience factor. With children taking longer to transition out of nappies, disposable pants offer a practical solution for parents, particularly for older children.
The growing popularity of discounters across the country has led to a decline in the market share of supermarkets and hypermarkets for nappy purchases. Concurrently, the e-commerce channel has witnessed notable growth, driven primarily by the demand for premium, higher-priced nappy brands.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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