Despite declining birth rates and emigration trends slowing the growth rate for nappies/diapers/pants in Romania, parents are anticipated to become increasingly discerning in their purchasing decisions. As prices stabilise or even decrease, Romanian parents are expected to allocate more of their budget towards premium products for their children.
The shift towards online retailing is poised to gain momentum in the nappies/diapers/pants category, aligning with broader trends in the tissue and hygiene market. This transition will be supported not only by the omnichannel approach adopted by chained grocery stores but also by the emergence of specialised baby and children-centric Internet retailers.
The disposable pants category is forecasted to experience the most rapid growth between 2024 and 2029. While currently constituting a small fraction of nappies/diapers/pants sales, this category is expected to witness increased awareness among consumers.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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