Over the forecast period, retail volume sales of nappies/diapers/pants are expected to record low but positive growth, evidence of both maturity and stability. Disposable pants and junior nappies/diapers will remain leading performers.
The rise in sustainability within nappies/diapers/pants was increasingly evident towards the end of the review period, despite inflationary concerns, with this trend expected to influence the category over the forecast period. Multiple brands that have sustainability at the forefront of their products have enjoyed success, with many leveraging direct-to-consumer e-commerce models along with offering subscription services.
E-commerce is expected to remain important for nappies/diapers/pants over the forecast period, with many brands opting to utilise the channel for its convenience and direct-to-consumer approach. E-commerce’s penetration of the category grew steadily over the review period, with the channel receiving a boost during the pandemic and not declining since.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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