Imported brands will gain value share over the forecast period, as the gap between more affordable local brands and imported brands such as Molfix, Pampers and Bimbies narrows. Imported brands will also drive value sales be offering frequents discounts and promotions.
Modern grocery retailers will continue to gain value share over the forecast period, as consumers appreciate its wide range across both premium and more affordable brands, as well as its frequent promotions. In addition, the discounter Aziza has gained significant value share over the review period, as it continued to expand, and will gain further value share over the forecast period.
Due to social and lifestyle changes, the birth rate in Tunisia is predicted to slow significantly over the forecast period. Factors driving this include increasing numbers of women working outside the home, as well as increasing living costs, which makes it more difficult to afford large families.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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