Nappies/diapers/pants will see faster growth in both volume and current value terms during the forecast period, rising at a more rapid rate than was recorded in the review period and driven by Indonesia’s increasing economic stability and urbanisation, leading to improving standards to living. As living standards rise do does demand for products promising convenience and an enhanced quality of life, supporting the consumer shift towards premium products with value-added benefits.
Product safety is the primary concern of parents when making purchasing decisions about nappies/diapers/pants, with gentle and non-irritating claims being particularly important, especially in terms of preventing rashes. In addition, parents want products that can effectively hold moisture, prevent leaks and keep their children dry.
The continued expansion of nappies/diapers/pants in Indonesia has made it increasingly attractive to manufacturers. While Mamypoko (Uni-Charm), Sweety (Softex), and Merries (Kao) have long been the top players in the category, new competitor Makuku from Lucky Mom is emerging as a significant challenger.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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