The robust value sales growth witnessed in 2022 and 2023 was largely fuelled by rampant inflation in the aftermath of the COVID-19 pandemic. With international and domestic supply chains severely disrupted as demand surged following the relaxation of movement and travel restrictions, this resulted in higher costs for both manufacturers and retailers, ultimately passed on to consumers.
Although the high rates of inflation that began during the review period have not yet subsided, growth has at least stabilised, with the official inflation rate holding at 6.7% in March 2023 (compared to the Reserve Bank's target level of between 1-3%).
Sustainability is increasingly influencing consumer decision-making across tissue and hygiene, although recent cost-of-living pressures have somewhat side-lined these preferences in 2023. As inflation rates are expected to subside from 2024 onwards, sustainability considerations are likely to regain prominence, particularly among demographics like new parents who are more conscious of their environmental impact.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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